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NAF, Nutritional Advanced Formulas for horses and ponies
Unique, award winning, natural formulation to help support concentration and learning.
Unique, award winning, natural formulation to help support concentration and learning.
Unique, award winning, natural formulation to help support concentration and learning.


Magic is a natural calmer with a difference. Exclusively trialled and proven, it's a five star formula that contains a unique combination of herbs and bio-available magnesium known to help relax anxiety, support concentration and learning. Magnesium is an essential nutrient to a horse's wellbeing, and among its many roles is the regulation of nervous tension and relaxed muscles, however Magic is more than just magnesium. This award winning formulation* also contains a unique blend of herbs which when fed in the right combination with magnesium give repeatable, reliable results in reactive horses. This unique synergistic blend has been independently trialled, with peer-reviewed, published, results, showing a reduction in anxiety and an improvement in the horse's cognitive profile, crucially, with no sedation. Click here for further details on this trial.

Note: NAF are pleased to confirm that the magnesium used in Magic does not contravene FEI rules and is safe for use in all horses.
* BETA Innovation Award Winner, 2019

Composition (per kg)
Magnesium oxide, Withania, Hops, Forage meal (Lucerne), Calcium carbonate, Chia seeds, Licorice, Brewer's yeast, Rapeseed oil, Fructo-oligosaccharides (10,020mg), Fenugreek seed.
Additives (per kg)
Digestibility Enhancer
Saccharomyces cerevisiae NCYC Sc47 4b1702 3.31 x 1011 cfu
Analytical Constituents
Crude protein 9.8%
Crude oils and fats 4.7%
Crude ash 41.9%
Crude fibre 11.7%
Acid Insoluble Ash 4.01%
Sodium 0.06%
Feed Magic for a calm, relaxed horse and a cool, focused performance. Otherwise, where low magnesium may be indicated due to unnatural diet, regular travel or soil deficiency.
Horses & Ponies g per day scoops per day
Loading rate (7-10 days) 50-75 2-3
Maintenance 25-50 1-2

Harriet Colderick and Watergate Bay

It's very difficult to choose my favourite NAF product but I would have to say 'Magic'. I feed it to my event horses Watergate Bay and Star Fighter. Watergate Bay is an ex-racehorse and I find the Magic powder really helps with his concentration and focus both at home and out at competitions. I can certainly tell when he has not had it for a while.


Alexandria Cadman and Holly

I LOVE Magic so much because; it's so easy to use - the ingredients are natural, the price is great and it really really does work. I've always been sceptical of "calmers" but for competitions and loading, the syringes are great. Magic and the no-rinse washes are my FAVOURITE. NAF is my first choice for everything.


Ben Edwards

One of my favourite NAF products is NAF Five Star PROFEET because it keeps my horse's feet in the best condition to perform at his best, and NAF Five Star Magic enables me to have my horse's full concentration when performing at his peak.


Moonbeg Boy

Safia Woodward with Moonbeg Boy were 3rd in the P.C Championship Open Show Jumping and also competed in the PC Open Eventing Championships. "As a typical sensitive ginger Moonbeg Boy loves your Love The Skin He's In, uses NAF Five Star Respirator boost all summer and also a bit NAF Five Star Magic Calmer for his dressage!"



Phoenix is holding his weight now because the Magic has taken the edge off him stressing which causes him to drop weight quickly. He has calmed down in some of his mannerisms being on the calmer and the Five Star Optimum has really improved his overall body condition and coat shine. Angela & Phoenix



I currently use (a lot of!) Magic for my very highly strung 25 year old Arab cross called Duchess. Duchess was foaled at our farm by her mum Lady, a lovely Cremello that my nan had bought. From a young age we realised that Duchess was a very highly strung, twitchy mare! If she saw anything in the distance her head would be up in the clouds along with her tail and a monsterous snorting session! Gotta love the Arab in her! She's been on Magic for a while now and it's managed (I couldn't believe my eyes!) to calm her down considerably and now I don't fear for my life when I'm riding her! She's a funny old bag but I love her dearly! We have a show this Sunday at Stretcholt Equestrian where we will be doing mainly veteran classes. This will be her second show ever, she's going to be a challenge because of her hot head but she will have an Instant Magic the night before and in the morning to take the edge off of her! She's very pretty and she knows it!! Thank you for making your product, it's very useful for us! Caroline Wilkins


Harry Atkinson

I feed Harry Magic as he is stabled 24/7 due to having no turnout and also being out of work until recently following metabolic and hoof issues. I have to say I was sceptical about this product and wasn't sure if it would work knowing how anxious Harry can get, but he is now a different, lovely to handle, calm natured horse that I have to admit has never been in the past! I am very, very happy with his attitude and would highly recommend this product, and will continue to use it. Tamara Atkinson


Catch Fantastic

Catch Fantastic (Honey) ridden by Camilla Walton Before: Millie came to talk to us on our stand at the BRC Festival of the Horse. Her daughters horse Catch Fantastic was due to compete in the Show Hunter Ponies and she was looking to try a syringe of Instant Magic. After: Says Millie "I gave Honey a syringe an hour and a half before her class and her performance improved considerably. Camilla and Honey went on to win the Show Hunter Pony Championship. We have continued using Magic to great effect and Honey no longer spooks on hacks. Honey really is a different horse!"



I have recently started feeding Magic and wanted to let you know that I am delighted with it. I initially began using it on a mare who was returning to work after having two foals. She is an anxious mare and after her having a 'moment' when being ridden I decided to put her on Magic. I hoped that it would help her to relax and reach her potential and it's working a treat. It was working so well I decided to put my other competition mare on it as well. We had been scoring consistently from high 60%'s to low 70%'s this winter in Dressage competitions but I had always felt that she was below her potential and competing seemed to leave her very tired. Within a month our scores went up 5-7% and she is much more rideable and relax and focused in competition. I am truly delighted with the product. I will be introducing it to my youngsters shortly to help them when entering the show ring this spring. Many thanks from a very grateful competitor Thomasina o' Reilly


Magic Magic Liquid Instant Magic
Oestress Oestress Liquid