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Unique, award winning, natural formulation to help support concentration and learning.
Unique, award winning, natural formulation to help support concentration and learning.
Unique, award winning, natural formulation to help support concentration and learning.


Magic is a natural calmer with a difference. Exclusively trialled and proven, it's a five star formula that contains a unique combination of herbs and bio-available magnesium known to help maintain calm, support concentration and learning. Magnesium is an essential nutrient to a horse's wellbeing, and among its many roles is the regulation of nervous tension and relaxed muscles, however Magic is more than just magnesium. This award winning formulation* also contains a unique blend of herbs which when fed in the right combination with magnesium give repeatable, reliable results in reactive horses. This unique synergistic blend has been independently trialled, with peer-reviewed, published results showing a reduction in inappropriate responses, and an improvement in the horse's cognitive profile, crucially, with no sedation. Click here for further details on this trial.

Note: NAF are pleased to confirm that the magnesium used in Magic does not contravene FEI rules and is safe for use in all horses.
* BETA Innovation Award Winner, 2019

Composition (per kg)
Magnesium oxide, Withania, Hops, Forage meal (Lucerne), Calcium carbonate, Chia seeds, Licorice, Brewer's yeast, Rapeseed oil, Fructo-oligosaccharides (10,020mg), Fenugreek seed.
Additives (per kg)
Digestibility Enhancer
Saccharomyces cerevisiae NCYC Sc47 4b1702 3.31 x 1011 cfu
Analytical Constituents
Crude protein 9.8%
Crude oils and fats 4.7%
Crude ash 41.9%
Crude fibre 11.7%
Acid Insoluble Ash 4.01%
Sodium 0.06%
Feed Magic for a calm, relaxed horse and a cool, focused performance. Otherwise, where low magnesium may be indicated due to unnatural diet, regular travel or soil deficiency.
Horses & Ponies g per day scoops per day
Loading rate (7-10 days) 50-75 2-3
Maintenance 25-50 1-2

Millie Dalton & Ollie

"I just wanted to say how amazing your Magic is! Ollie isn’t strong but he gets so anxious and frightened. Since using Magic, he is much more relaxed and now enjoys himself. We took Ollie off Magic momentarily and his anxiety came back because he was scared and overthinking everything. Therefore, we know that your product is the reason for him performing much better and now that he is back on it, he is so much happier. It’s crazy how much of a difference it has made, he truly is like a new horse! So thank you very much for your amazing product, I would 100% recommend it to everyone."


Iesha Pirito & Gabby

"Magic has helped my ride Gabby (owned by Drewlor Equine) focus, relax and excel in the arena. Like many horses, show days are very exciting for her, but her anxiety and spooky tendencies can sometimes creep in whilst in the arena. Since using Magic, show days have become a breeze for her. No spookiness, no anxiety, no tension, just a super talented mare loving every minute of being in the arena. I could not recommend it enough for any green, sharp or spooky horses that just need that anxious edge taking off and a helping hand relaxing into their work."


Charlotte Edge & Cathedine Professor

"We have owned Cathedine Professor since a year old and he can be a very sensitive soul. We tried many calming supplements and now we use Magic and the results are amazing. He is so much more relaxed & confident."


Biba Langford & Griffin

Magic has made a HUGE difference to Griffin’s mental state, he’s definitely a lot calmer now! We’ve hit the 90cm milestone, which considering a few weeks ago we were only able to lunge due to his behaviour, is amazing. I’m so proud of him.


Abbi Tennant & Perchance

"Chance is a highly intelligent mare and was enjoying a variety of activities from schooling, to jumping and hacking. During lockdown, we were only able to hack out locally and this left Chance feeling frustrated and tense. With the help of Magic, the tension has been relieved without her personality being hindered. I cannot recommend this product enough."


John Bowman & Diavola

“We use NAF Five Star Magic when breaking and schooling the youngsters because we find it keeps the mind focused on learning.”


Alfie Birkett & Hope

"Thank you for your brilliant product, Instant Magic. Having recently purchased a lovely young sports horse, I was looking forward to training and competing her, hopefully working toward a high level, however she had some other plans. The mare became worse and worse travelling, becoming increasingly stressed to the point at which she was a danger to us and herself. We were on the verge of deciding not to take her out, which would have been devastating given her potential. We decided as a last ditch effort to try your calmer, and it worked wonders. She was much calmer on the box, eating and not sweating up, and still a dream under saddle. We couldn’t be more pleased. This week we took her to her second ever xc schooling, and for a flat lesson with Olympic rider Andrew Bennie. The trips were finally made relaxing and enjoyable thanks to your product. We are thrilled that we will be able to take her out and have booked her first events. Hopefully if she continues like she is we will be doing internationals by the end of next season. This winter we plan on working up to jumping some fox hunters. As a non professional with only a couple of horses it would have been awful to have such an amazing horse that we couldn’t travel. Thanks so much for helping, and giving us the opportunity to show how good we can be. Many thanks, Alfie."


Charlotte Iddon

"Bear With Rupert is a 13 year old ex racehorse who has turned his hoof to showing and dressage. Recently since coming back in to work 6 weeks ago after a year off he had been extremely sensitive and quite spooky. After having a chat with Katie at Oakfield’s Open Day, I purchased and tried him on the NAF Magic powdered calmer and Instant Magic Syringes to use as a top up for his show. WOW is all I can say! He has gone from strength to strength and remains focused on the job at hand. This weekend he competed at his first show in over a year and at a Supreme Showdown, he managed to stay cool, calm and collected to win his four classes, 3 section championships and in hand supreme of day 1. I honestly don't believe we would have been able to get the results if it hadn't been for the NAF Magic and the additional NAF Instant Magic. What an amazing product. These will be definitely be having a place in my feed room and stored in my wagon! 5 star review!!"


Sian & Harley

"My boy has been on NAF Magic for over 10 years now and it has been the only thing that has been able to keep him sane especially during the spring when his hormones are wild (due to being a rig) it has been a godsend!"


Mikey Tuff

"We have been using NAF Magic products for over 5 years now. We find that using Magic is extremely useful for nervy or spooky horses, as it helps to relax them without altering their personality. With our competition horses, we find that we are able to keep their energy levels high but also maintain full concentration, which allows our horses to perform at the best level possible at all times."


Rachel Thompson & Harvey

"My horse Harvey, who is a large breed hackney, has a very nervous disposition suffering from separation anxiety, spookiness and is also very sensitive. He was very frightened of other animals especially cows and sheep and would not settle in his stable when brought up from the field away from his friends. Naf recommended trying him on the Magic supplement, confident that it would help. I started to see results very quickly even during the loading dose period and still very pleased with the continued use of this product.

It has helped Harvey to cope much better with so many different situations we have previously struggled with. Hacking out by ourselves wasn’t an enjoyable experience due to him always looking for the next thing to spook at, this could lead him to spinning round and he had actually bolted off with me on a couple of occasions. Since using Magic, although still a little spooky, it does not result in the sheer panic that he used to have and then the wanting to rush back home. Travelling in the trailer he would not just sweat but foam up and literally have a river pouring underneath him, now he still sweats but again nowhere near to the extreme. If a horse was brought in from the field next to him, even though other horses were still nearby, he would gallop around the field neighing. Now he will walk up to the gate to see the passing horse but then continue with his grazing. It’s also so nice to be able to enjoy our time together especially when grooming.

This product has helped Harvey to focus and settle so that we have been able to progress with our training and bonding, we still have a way to go but this has played a major part into getting us where we are with our relationship today. I will definitely recommend this product for anyone else facing similar issues."


Jemma Lauren Fisher & Sizzler

"GastriAid has made my horse maintain comfort and we haven’t seen any reoccurrence of the gastric discomfort he had previously had. Magic has focused my horse and he seems a lot calmer not kicking out at other horses or rearing under saddle, fantastic product!"


Kath Helliwell & Dillon

"Just wanted to say that as a relatively new return to rider (at 57) I bought my horse 3 years ago. He's 23 years old and can be very spooky. It scared me, and I found lots of reasons not to ride. I decided to try a calmer and chose Magic for him. Since he has been on it, we go out hacking twice a week weather permitting, and have lots of fun. We have both benefitted from the calmer, me definitely knowing he is calmer makes me calmer which equals a good calm ride. Thank you and I promote your calmer to anyone and everyone."


Debbie Cherry & Monty

"I have just started my 2nd tub of NAF Five Star Magic as I was delighted with the results. My horse Monty has done 2 shows since starting the calmer that I won and definitely was much more settled and focused on the job in hand, gaining his qualifying scores for the winter finals in April in medium level. I'm so looking forward to that and we also compete in para dressage at grade V so really important he is settled and calm."


Emma Parkinson & Valentino

"Magic has been a complete game changer for us! Valentino is quite well known for being a little over enthusiastic about his jumping, and generally just a stressy little man. Since he has been on Magic, he seems to have a whole new outlook on life! It’s almost as though Magic is a 'horsey anti-depressant' for him - he seems to be so much happier in himself and he finally seems to be able to enjoy life, it's such a lovely feeling to see him happy! To top it off, he's so much more rideable - bring on the eventing season!"


Joanna Whittle & Val

"After receiving the Five star Magic I had a lesson with Glenys Hemming... see pic.

The weekend after my lesson Val was second with an amazing score of 73.75 % out of 45 other horses at the BRC Intermediate Area qualifiers! Qualifying for the National Championships! So next weekend Val and Myself are heading to Bury Farm EC in Buckinghamshire for the champs!

For a 'dangerous' horse who 'should be dead' this is something of an amazing story! Thank you so much for the prize!"


Lucy Cayford & Tiz

"I've had Tiz a year now and when I first got him he used to sweat up and get anxious every time we loaded him in the lorry. That didn't give my instructors or other people a good impression since Tiz has not long been out of point-to-point racing. After doing research, it came to my knowledge that the magnesium in NAF's Magic could help with Tiz's problems. Since then I have fed it to him twice a day and since the start he hasn't sweated up in the lorry and can now stand tied up to the lorry at an event half asleep. I've fed both the liquid and the powder and even for a fussy eater like Tiz he hasn't ever failed to eat it. I 100% recommend this product to anyone that feels like they need to get rid of their horses anxiety to unlock their full potential."


Sarah Proctor & Ruby

"Here is a picture of Ruby enjoying the sunshine. I am so happy with her after putting her on the NAF Five Star Magic calmer. Although she is not a 'hot' horse, she can be a worrier but since she has been on Magic she’s put on so much condition and generally seems much more content. Again, thank you for a great product!"


Fae Dilks and Holly & George

"We used Magic on my daughters first ridden show pony, who can be anxious and highly strung... the results were fantastic. He was so soft and responsive after using this product, I’ll definitely be using it again. Thanks so much!"


Olivia Hodnett

"The NAF Five Star Magic Calmer has changed my life. When taking my horse to events he would get so wound up and excited that I would struggle to control him and get round a course. However, since using Magic he concentrates on what we are doing and is much more controllable. A calmer I would recommend to anyone!"


Harriet Colderick and Watergate Bay

It's very difficult to choose my favourite NAF product but I would have to say 'Magic'. I feed it to my event horses Watergate Bay and Star Fighter. Watergate Bay is an ex-racehorse and I find the Magic powder really helps with his concentration and focus both at home and out at competitions. I can certainly tell when he has not had it for a while.


Alexandria Cadman and Holly

I LOVE Magic so much because; it's so easy to use - the ingredients are natural, the price is great and it really really does work. I've always been sceptical of "calmers" but for competitions and loading, the syringes are great. Magic and the no-rinse washes are my FAVOURITE. NAF is my first choice for everything.


Ben Edwards

One of my favourite NAF products is NAF Five Star PROFEET because it keeps my horse's feet in the best condition to perform at his best, and NAF Five Star Magic enables me to have my horse's full concentration when performing at his peak.


Moonbeg Boy

Safia Woodward with Moonbeg Boy were 3rd in the P.C Championship Open Show Jumping and also competed in the PC Open Eventing Championships. "As a typical sensitive ginger Moonbeg Boy loves your Love The Skin He's In, uses NAF Five Star Respirator boost all summer and also a bit NAF Five Star Magic Calmer for his dressage!"



Phoenix is holding his weight now because the Magic has taken the edge off him stressing which causes him to drop weight quickly. He has calmed down in some of his mannerisms being on the calmer and the Five Star Optimum has really improved his overall body condition and coat shine. Angela & Phoenix



I currently use (a lot of!) Magic for my very highly strung 25 year old Arab cross called Duchess. Duchess was foaled at our farm by her mum Lady, a lovely Cremello that my nan had bought. From a young age we realised that Duchess was a very highly strung, twitchy mare! If she saw anything in the distance her head would be up in the clouds along with her tail and a monsterous snorting session! Gotta love the Arab in her! She's been on Magic for a while now and it's managed (I couldn't believe my eyes!) to calm her down considerably and now I don't fear for my life when I'm riding her! She's a funny old bag but I love her dearly! We have a show this Sunday at Stretcholt Equestrian where we will be doing mainly veteran classes. This will be her second show ever, she's going to be a challenge because of her hot head but she will have an Instant Magic the night before and in the morning to take the edge off of her! She's very pretty and she knows it!! Thank you for making your product, it's very useful for us! Caroline Wilkins


Harry Atkinson

I feed Harry Magic as he is stabled 24/7 due to having no turnout and also being out of work until recently following metabolic and hoof issues. I have to say I was sceptical about this product and wasn't sure if it would work knowing how anxious Harry can get, but he is now a different, lovely to handle, calm natured horse that I have to admit has never been in the past! I am very, very happy with his attitude and would highly recommend this product, and will continue to use it. Tamara Atkinson


Catch Fantastic

Catch Fantastic (Honey) ridden by Camilla Walton Before: Millie came to talk to us on our stand at the BRC Festival of the Horse. Her daughters horse Catch Fantastic was due to compete in the Show Hunter Ponies and she was looking to try a syringe of Instant Magic. After: Says Millie "I gave Honey a syringe an hour and a half before her class and her performance improved considerably. Camilla and Honey went on to win the Show Hunter Pony Championship. We have continued using Magic to great effect and Honey no longer spooks on hacks. Honey really is a different horse!"



I have recently started feeding Magic and wanted to let you know that I am delighted with it. I initially began using it on a mare who was returning to work after having two foals. She is an anxious mare and after her having a 'moment' when being ridden I decided to put her on Magic. I hoped that it would help her to relax and reach her potential and it's working a treat. It was working so well I decided to put my other competition mare on it as well. We had been scoring consistently from high 60%'s to low 70%'s this winter in Dressage competitions but I had always felt that she was below her potential and competing seemed to leave her very tired. Within a month our scores went up 5-7% and she is much more rideable and relax and focused in competition. I am truly delighted with the product. I will be introducing it to my youngsters shortly to help them when entering the show ring this spring. Many thanks from a very grateful competitor Thomasina o' Reilly


Magic Magic Liquid Instant Magic
Oestress Oestress Liquid


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