The Science behind the Products
The NAF brand has been built on creating effective and innovative products, with our marketing team often being overheard to say that marketing can only sell the first pot, the second is sold because the product works. That is indeed the secret to NAF’s success.
All our products are created by our in-house team of Veterinary Surgeons, headed up by Veterinary Director, Dr Nick Larkins BVSc, DSc, MRCVS, working with our Nutrition team headed by Registered Nutritionist Kate Hore RNutr (Animal). We are committed to producing well research evidence based products through robust trials to meet the needs of our customers and their horses.
Working with independent laboratories, universities and industry partners, each product is validated for both efficacy and Clean Sport under FEI rules. Our most recent ground breaking research on new and improved Five Star Magic, independently commissioned by NAF at the Royal Agricultural University, working with respected Behavioural Scientist, Dr Andrew Hemmings, stands testament to that.
We believe in the importance of robust trials providing evidence based nutrition but the journey to a successful NAF product does not end there. We work closely with real horses and real people in the development of our products and are proud to say that all our products are trialled on our own horses and, or that of our supported riders’ before they are launched. It can be easy to be baffled by science, graphs and comparison charts, but adding our knowledge and research to the opinions of our supported riders, real everyday riders and horse owners ensures our products take the science and test it in the real world, so moving applied nutrition up to the next level. After all, no one knows their horses better than their owners and riders.
Under EU and UK law, companies are legally prevented from making any medical claims about feed, including supplements. For this reason, the results of NAF’s trials are rarely published, but rest assured that they are going on behind the scenes. Whilst this is happening, you can be safe in the knowledge that both amateur and professional riders, have trialled our products for you, alongside global academic institutes.
The privileged dialogue we have with riders, owners and grooms, whose horses compete at world class level in a huge variety of equestrian disciplines, enables us to develop new products and continually improve existing products to address the increasing demands that are placed on today's competition horse. This in turn benefits all horses and our retailers, who are able to offer products which adhere to the strictest quality control and testing, with the reassurance of rider endorsements and trials at the highest level.